Playa del Carmen has been, for the last decade, one of the most dynamic cities in Mexico in terms of real estate growth. This boom has not been a coincidence: Tourism has been the main engine behind its sustained surplus value, driving both urban development and demand for investment properties.

In this article, we explore how tourism has directly impacted the surplus value of Playa del Carmen, why it remains a favorite destination for investors, and what projections exist for the coming years.

1.Accelerated growth thanks to tourism

Between 2012 and 2013, Playa del Carmen was positioned as one of the fastest growing cities in the world. This phenomenon was directly linked to tourism: Its proximity to the sea, pedestrian accessibility to the beaches and the consolidation of areas such as Fifth Avenue made this city a magnet for national and international visitors.

This environment generated a boom in real estate development, with projects specifically designed for the holiday market. Mass tourism fueled the creation of properties focused on platforms such as Airbnb, which in turn quickly increased the values of land and properties near the tourist zone.

2. Airbnb and the stability of the rental market

The tourism boom not only increased the value of properties, but also transformed Playa del Carmen into one of the most stable markets for vacation rentals in Mexico.

Today, many properties generate annual returns between 8% and 12%, with some exceptional cases reaching 15%, 16% or even 18%. This profitability is possible thanks to:

• High occupancy throughout the year.
• Constant demand for its strategic location in the Riviera Maya.
• Wide range of tourist services.

Tourism has created a perfect ecosystem where surplus value is fed by the constant growth of demand for short and medium stays, making Playa del Carmen a solid city to invest in.

3. Capital gains and future opportunities

The surplus value in Playa del Carmen has not stopped, and although it has matured compared to other emerging destinations such as Tulum or Bacalar, it continues to show stable and sustained increases.

The developments that are located near the beach or in strategic tourist corridors are the ones that have had the greatest revaluation. Even properties from previous years continue to be appreciated, thanks to the demand for international tourism and the arrival of digital nomads.

Investing in a property in this city not only generates rental income, it also guarantees a capital gain over time, something that not all investments offer.

4. Playa del Carmen vs other tourist destinations

Although there are emerging areas in the Riviera Maya such as Tulum or Bacalar, Playa del Carmen stands out for its maturity, connectivity and international reputation.

• Tulum is still in the consolidation phase and may involve greater risk.
• Bacalar is in full growth, but its infrastructure is still limited.
• Playa del Carmen offers stability, solid urban infrastructure and a constant tourist demand

Conclusion

The surplus value in Playa del Carmen is the direct result of a vibrant and stable tourist economy. The proximity to the sea, its connectivity, and the solidity of the holiday market make it one of the safest options for those looking for an investment property in the Riviera Maya.

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